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TOMY Co., Ltd. is the legal English name for the Japanese toy, children’s merchandise and entertainment company created on March 1, 2006 by the merger of "old" Tomy with long-time Japan rival, Takara Co., Ltd. However, in Japanese, the legal company name is the combined name, K.K. Takara-Tomy (株式会社タカラトミー ) TYO: 7867 . The original Tomy was founded in 1924, while Takara was founded in 1955. The merged company continues to use the Tomy name in English due to its considerable international consumer brand recognition , whereas most of Takara's international hit products (Microman, Transformers, Beyblade, B-Daman, et al) have been sold and branded by other companies, most notably, Hasbro. In Japan, Takara-Tomy continues to use the former Tomy and Takara names as distinct brand names on toy lines which originated in each company, but new toy lines or stand-alone products carry the new Takara-Tomy brand. Staple toy lines from each company are continuing, in many cases gaining synergy from the co-marketing of each other's properties. This merger made the combined company roughly equal in Japan toy market share to domestic rival Bandai. The newly merged company manufactures a broad range of products based on its own properties which include, from the Tomy side, Tomica, Plarail, Zoids, Idaten Jump, NoHoHon-ZoKu Hidamari no Tami (aka Sunshine Buddies) and Tomy branded baby care products such as baby monitors, carriers etc; And from the Takara side, Choro-Q (aka Penny Racers), Transformers, B-Daman, e-kara, Licca, Koeda-chan (aka Treena) and Microman (aka Micronauts). The new TOMY also produces and/or sells a wide variety of toy and game brands under license, such as Thomas & Friends, Disney, Baby Einstein, Pokemon, Naruto, The Game of Life (aka Jinsei Game) and Rockman (aka Megaman). One of the first examples of product synergy for the newly merged company was the combining of Takara's Jinsei Game (Game of Life) license and Tomy's Pokemon license to produce a Pokemon Jinsei Game. Tomy UK was founded in 1982 for sale and distribution of Tomy products in Europe, and have bought toys such as Zoids and a variety of games like Pop-up Pirate to the West with great success. Tomy UK's slogan has traditionally been "Trust Tomy". ProductsPop-up Pirate (Kurohige-Kikiippatsu), celebrating its 30th Anniversary of production in 2005 Chatty Tom NoHoHon-Zoku Hidamari no TamiTomy sell many products worldwide, including baby and pre-school toys, baby monitors, mechanical and electronic games, consumer electronics, children's arts and crafts products, and a vast range of toys suited to girls or boys. They also make a large selection of Disney, Pokémon and Thomas the Tank Engine merchandise, publish videogames in Japan (mostly based on Zoids and Naruto anime series), and are responsible for the distribution of some Hasbro products in Japan like Play-Doh, Jenga and Monopoly. List of notable products
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