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The Swiffer logo

Swiffer is a line of cleaning products by Procter & Gamble. Names of Swiffer products include Swiffer WetJet and Swiffer dusters. There have been claims that former TechTV host Catherine Schwartz is its inventor. However, the original Swiffer product is an almost direct copy of a Japanese product, so this is unlikely.

The brand uses the popular Razor and blades business model, whereby the consumer purchases the handle assembly at a low price and must continue to purchase replacement pads over the life of the product.

External links

  • Swiffer -Homepage

™® This brand name product article is a stub. Help Wikipedia by expanding it.


Procter & Gamble Co.

Corporate Directors: Norman Augustine | Bruce Byrnes | R. Kerry Clark | Scott D. Cook | Joseph Gorman | A.G. Lafley | Charles R. Lee | Lynn M. Martin | W. James McNerney, Jr. | Johnathan Rodgers | John F. Smith, Jr. | Ralph Snyderman | Robert Storey | Margaret Whitman | Ernesto Zedillo

Brands: Always | Ariel | Bounty | Braun | Charmin | CoverGirl | Crest | Downy | Duracell | Fairy | Febreze | Folgers | Gillette | Head & Shoulders | Iams | Ivory | Max Factor | Olay | Old Spice | Oral-B | Pampers | Pantene | Pringles | Swiffer | Tide | Torengos | Zest

Annual Revenue: $55.4 billion USD (10% FY 2005) | Employees: 110,000 | Stock Symbol: NYSE: PG | Website: www.pg.com

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