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Sony Corporation (ソニー株式会社, Sonī Kabushiki-gaisha?) (TYO: 6758 , NYSE: SNE) is a global Japanese consumer electronics, financial services and entertainment corporation based in Tokyo, Japan. It is currently one of the world's largest producers of consumer electronics and is one of the largest corporations in the world. Sony Corporation is traded on the Tokyo Stock Exchange under number 6758 and on the NYSE as SNE through ADRs.
Short historyShirokiya, which was one of Japan's oldest companies (founded 1662), operated department stores. Shortly after the original store was rebuilt in 1924, it featured a state-of-the-art research and development division that created rice cookers, tape recorders and electric cushions, all under the Shirokiya brand. However, as Shirokiya's fortunes waned, the head researchers, Masaru Ibuka and Akio Morita departed in 1946, taking all 20 employees with them. They then founded Sony on May 7, 1946 as the Tokyo Telecommunications Engineering. Their first consumer product, in the late 1940s, was a rice cooker, which was a spectacular failure. As it grew into a major international corporation, Sony acquired other companies with longer histories, including Columbia Records (the oldest continuously produced brand name in recorded sound, dating back to 1888). Today Norio Ohga is Honorary Chairman, Sir Howard Stringer is Chairman and CEO, and Ryoji Chubachi is President and Electronics CEO. Brand changeWhen Tokyo Tsushin Kogyo was looking for a romanized name to use to market themselves, they strongly considered using their initials, TTK. The primary reason they did not, is that the railway company Tokyo Kyuko was known as TKK. The name "Sony" was chosen for the brand as a mix of the Latin word sonus, which is the root of sonic and sound, the English word "sunny", and from the word Sonny-boys which is Japanese slang for "whiz kids". However "Sonny" seemed not to be appropriate since it sounds too much like the Japanese soh-nee which means "business goes bad", Akio Morita pushed for a word that does not exist in any language so that they could claim the word "Sony" as their own (which paid off when they sued a candy producer who also used the name who claimed that "Sony" was just an existing word in some language). At the time of the change, it was extremely unusual for a Japanese company to use Roman letters instead of Chinese characters to spell its name. The move was not without opposition: TTK's principal bank at the time, Mitsui, had strong feelings about the name. They pushed for a name such as Sony Electronic Industries, or Sony Teletech. Akio Morita was firm, however, as he did not want the company name tied to any particular industry. Eventually, both Ibuka and Mitsui Bank's chairman gave their approval. In August 1955, Sony produced its first coat-pocket sized transistor radio they registered as the TR-55 model. In 1956, Sony reportedly manufactured about 40,000 of its Model TR-72 box-like portable transistor radios and exported some of this model to North America, the Netherlands and Germany. That same year they made the TR-6, a coat pocket radio which was used by the company to create its "SONY boy" advertising character. The following year, 1957, Sony came out with the TR-63 model, the then smallest (112 x 71 x 32 mm) set in commercial production. and a great sales success worldwide. The TR-63 was a shirt pocket transistor radio that was exported all over the world. University of Arizona professor Michael Brian Schiffer, Ph.D., says, "Sony was not first, but its transistor radio was the most successful. The TR-63 of 1957 cracked open the U.S. market and launched the new industry of consumer microelectronics." By the mid 1950s, American teens had began buying portable transistor radios in huge numbers, helping to propel the fledgling industry from an estimated 100,000 units in 1955 to 5,000,000 units by the end of 1958. However, this huge growth in portable transistor radio sales, that saw Sony rise to be the dominant player in the consumer electronics field, [1] was not because of the consumers who had bought the earlier generation of tube radio consoles, but was driven by a distinctly new American phenomenon at the time called Rock and Roll. Notable products and technologies
A * denotes a proprietary format. Question marks indicate products no longer sold as of 2006 with an unknown year of withdrawl. 1950sA 1969 Sony TC-630 reel-to-reel recorder
1960s
1970s
1980s
1990sThe PlayStation 2
2000 – presentThe Walkman cell phone W800i.
Future
As you see the names arent thought up well.
Sony is one of the few electronics companies with manufacturing and assembly plants in the United States of America. ManagementOn March 7, 2005, Sony Corp. announced that Nobuyuki Idei will step down as Chairman and Group CEO and will be replaced by Briton Sir Howard Stringer, current Chairman and CEO of Sony Corporation of America, Corporate Executive Officer, Vice Chairman and COO Sony Entertainment Business Group. Sony's decision to replace Idei with the British Howard Stringer will mark the first time that a foreigner will run a major Japanese electronics firm. Sony Corp. also announced on the same date that current president, Kunitake Ando, will step down and be replaced by Ryoji Chubachi. [2] Acquisitions
Sony also owns television channels in India and channels aimed at Indian communities in Europe. In Latin America, it owns Sony Entertainment Television, a TV channel that broadcasts popular series from the major networks in the US with subtitles in Spanish and Portuguese (Brazil only). Corporate governanceCurrent members of the board of directors of Sony are: Peter Bonfeld, Ryoji Chubachi, Sakie Fukushima, Hirobumi Kawano, Yotaro Kobayashi, Göran Lindahl, Yoshihiko Miyauchi, Akishige Okada, Howard Stringer, Fueo Sumita, and Yoshiaki Yamauchi. Proprietary formatsSony has historically been notable for creating its own in-house standards for new recording and storage technologies instead of adopting those of other manufacturers and standards bodies. The most infamous of these was the videotape format war of the early 1980s, when Sony marketed its Betamax system for video cassette recorders against the VHS format developed by JVC. In the end, VHS gained critical mass in the marketplace and became the worldwide standard for consumer VCRs and Sony adopted the format. Since then, Sony has continued to introduce its own versions of storage technologies, with varying success. Examples include -
CriticismDigital rights managementIn August 2000 Sony Pictures Entertainment US senior VP Steve Heckler foreshadowed events of late 2005. Heckler told attendees at the Americas Conference on Information Systems "The industry will take whatever steps it needs to protect itself and protect its revenue streams...It will not lose that revenue stream, no matter what...Sony is going to take aggressive steps to stop this. We will develop technology that transcends the individual user. We will firewall Napster at source - we will block it at your cable company, we will block it at your phone company, we will block it at your [ISP]. We will firewall it at your PC...These strategies are being aggressively pursued because there is simply too much at stake." In October 2005, it was revealed by Mark Russinovich of Sysinternals that Sony BMG Music Entertainment's music CD's had installed a rootkit on the user's computer as a DRM measure (called Extended Copy Protection by its creator, British company First 4 Internet), which was extremely difficult to detect or to remove. This constitutes a crime in many countries, and poses a major security risk to affected users, as well as a small drain on computer system resources. Users may even damage their computer while trying to uninstall it, a fact that drew further criticism of Sony's actions. Sony is facing several class action lawsuits regarding this matter. This is discussed in detail at 2005 Sony CD copy protection controversy. AdvertisementsTo conmemorate the tenth anniversary of the PlayStation (PS) gaming console in Italy, Sony released an ad depicting a man smiling towards the camera and wearing on his head a crown made of button symbols (Triangle, O, X, Square). At the bottom, the copy read as "Ten Years of Passion". This outraged the Vatican as well as many local Catholic believers, prompting comments such as "Sony went too far" and "Vatican excommunicates Sony". After the incident, the campaign was quickly discontinued. Sony also admitted in late 2005 to hiring graffiti artists to spraypaint advertisements for their Playstation Portable game system in seven major US cities including New York, New York, Philadelphia, Pennsylvania, and San Francisco, California. The mayor of Philadelphia has filed a cease and desist order and may file a criminal complaint. As of early January 2006, Sony has not commented on the advertisements or on plans to keep or withdraw them. LegalIn 2002, Sony Computer Entertainment America, marketer of the popular PlayStation game consoles, was sued by Immersion Corp. of San Jose, California which claimed that Sony's PlayStation "Dual Shock" controllers infringed on Immersion's patents. In 2004 a federal jury agreed with Immersion, awarding the company US$82 million in damages. A U.S. district court judge ruled on the matter in March, 2005 and not only agreed with the federal jury's ruling but also added another US$8.7 million in damages. Washington Post: Pay Judgment Or Game Over, Sony Warned In November of 2005, Sony was identified as distributing aggressive Digital Rights Management software that took on the characteristics of rootkits and spyware. In relation to the so-called Extended Copy Protection application, Sony is already being sued in California, New York,[3], and Texas [4] in the United States, with similar legal inquiries underway in Canada and Italy. See also
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