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Yoanna House in a Sephora Ad Campaign

Sephora, a company of LVMH is a leading cosmetic emporium with 515 stores in 14 countries. Launched in 1969, it was obtained by LVMH and now carries over 250 brands ranging from makeup, skincare, fragrance, bath, hair, men's skin care and makeup tools. It is an upscale store marketed toward affluent women and men of all ages.

Of the 250 brand names, some of the most notable are Chanel, Lancome, Dior, Smashbox, Stila, and Anna Sui. Sephora also carries its own private label that is moderately-priced.

The Sephora logo is a long stretched out "S" that is similar to a strand of long wavy hair.

David Suliteanu is currently the President and CEO (2005).

North American headquarters are located in San Francisco with offices in New York City.

Stores

The stores have a sleek, modern design and are noticeable from afar by their trademark black and white pillars. Fragrance and skin care brands are placed on shelves lining the perimeter of the store while makeup is displayed by brand on shelves interior of the store. The professional and highly trained staff are usually clad in black suits and have extensive knowledge of beauty including skin physiology, the history of makeup, application techniques, etc. This is referred to as the "Science of Sephora."

Store events throughout the week and are held at various store locations. Makeup artists usually appear and give advice to clientele, along with makeup demonstrations. A fee occasionally corresponds and reservations/appointments are encouraged as space is often limited.

There are 95 stores in North America. It opened in the U.S. in 1998 in New York and opened its first Canadian stores in 2004, both in Toronto (Eaton Centre and Yorkdale Mall). On May 5, 2006, it will open its first store in the Birmingham suburb of Hoover (Riverchase Galleria) becoming the only store in the state of Alabama.

Catalog and online shopping

A seasonal catalog is available to clientele by mail or within stores and are extremely popular. Special catalog promoting holiday cosmetics or skincare catalogs are also present. They can be viewed online.

Sephora.com launched in 1999 (2003 in Canada) and has generated sales even further. Users can create an account, request a catalog, read about new beauty products, trends, and can even add products to a favorites list.

Yoanna House, winner of America's Next Top Model (Season 2) appeared on the Fall 2004 Sephora catalog and ad campaign.

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