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A sales lead is the identity of a person or entity potentially interested in purchasing a product of service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). Sales leads come from either marketing lead generation processes such as trade shows, direct marketing, advertising, Internet marketing or from sales person prospecting activities such as cold calling. For a sales lead to qualify as a sales prospect (or equivalently to move a lead from the process step sales lead to the process sales prospect) qualification must be performed and evaluated. Typically this involves identifying by direct interogation the lead's product applicability, availability of funding, time frame for purchase. This is also the entry point of a sales tunnel or funnel.

Once a qualified lead exists, additional operations may be performed such as background research on the lead's employer, the generally market of the lead, contact information beyond that provided initially or other information useful for contacting and evaulating a lead for elevation to prospect, the next sales step.

If a sales lead eventually makes a purchase, this is called conversion. The ratio of sales leads that convert is often referred to as the conversion rate, a way to measure the effectiveness of a sales process, sales team, or sales person.

Cinematic reference: the boiler-room salesmen in the movie Glengarry Glen Ross refer to wanting to get "the good leads" which will close more easily (result in closed sales, i.e. a financial transaction).

References

The Free Compendium of Professional Selling. United Professional Sales Association. URL accessed on Jan, 2005.

External links

• Glengarry Glen Ross

This sales lead index site has been developed to help wayward users find the information they are looking for, no matter how they are mistakenly spelled or mistyped. This site is designed to help users find sales lead information for the following query variants:

sales	sales lea	sales eld	sales eled
sales led	sales leed	sales read	sales red
sales reed	sales elad	sales liad	sales riad
sales le	sales re	sales la	sales ela
sales lee	sales rea	sales ra	sales ree
sales li	sales el	sales ele	sales lia
sales ria	sales lad	sales rad	sales leda
sales elda	sales reda	sales iead	sales laed
sales ead	lead	sale lead	sael lead
sare lead	saul lead	sail lead	saels lead
sares lead	ales lead	aels lead	ares lead
saies lead	salse lead	slaes lead	asles lead
sals lead	saes lead	sles lead

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