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Proactiv Solution is an acne treatment system developed by Dr. Katie Rodan and Dr. Kathy Fields which was launched in 1995. It is a three-step daily system that contains

an exfoliating cleanser
a glycolic acid toner
a benzoyl peroxide moisturizing lotion

1 Indications and usage
2 Pricing and Marketing
3 Advertisement
4 Featured Celebrities
5 External links

Indications and usage

Per the company's website, Proactiv Solution was created to treat mild to moderate cases of acne and may not be effective for people with severe cases of acne. As with any product containing benzoyl peroxide, it can cause peeling and dry skin initially.

Pricing and Marketing

A 60-day supply of the 3 step Proactiv system costs (in the United States) $39.95, with a money back guarantee. It is sold mainly through infomercials, online, a subscription business model entitled the "Proactiv Solution Clear Skin Club" and select upscale boutiques.

Advertisement for the product relies heavily on infomercials where celebrities recount their "true-life" stories; Vanessa Williams was the product's main spokesperson until Melissa Gilbert replaced her in a 2006 episode.

Featured Celebrities

Britney Spears
Kelly Clarkson
Elle Macpherson
Stephanie Seymour
Jessica Simpson
Alicia Keys
Sean "Diddy" Combs
Judith Light
Vanessa Williams
Melissa Gilbert
Delta Goodrem
Brooke Shields

External links

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