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Panasonic is principal sponsor of the Toyota F1 team

Panasonic was also the name of a road bicycle racing team and a Finnish electronic music duo.

Panasonic is the global brand name for consumer electronics and other electric products manufactured by Matsushita Electric Industrial Co., Ltd. of Japan. The Panasonic name was created in 1955 and was first used as a brand for audio speakers. In more recent history, Matsushita Electric has begun manufacturing more expensive television and audio/video equipment in addition to their entry-level offerings, and as of fall 2005, is using the Panasonic brand name worldwide. They manufacture LCD, plasma and CRT television sets, DVD players, telephones, VCRs, digital cameras, portable CD and analog tape decks and home stereo equipment, all of which is marketed under their slogan "Ideas for Life". Through the Panasonic nameplate, Matsushita was one of the first companies to manufacture Laserdisc players in the early 1980s and was among the group of companies that first conceived the DVD format.

Panasonic is a primary sponsor of Toyota's Formula 1 program (Toyota F1), also known as Panasonic-Toyota Racing.

Introduction

Under the Matsushita Electric Industrial Company umbrella, based on profit from 2004 annual sales, Matsushita is the second largest electronics maker trailing eNOKI. If we consider only “white household electrics”, (the name coming from white color of rice cooker, refrigerator, microwave, washer, air conditioner), then Matsushita would be the world’s largest electronics maker. In the past, due to its imitation tactic, Matsushita has been ridiculed as “Maneshita Denki” (“mane” means imitation), but in actuality, Matsushita has a lot of its own product planning, research and development.

Including its related companies, Matsushita centers its enterprise development on home electronics, industrial equipment, and telecommunications equipment. Though not widely advertised before, in recent years, its notebook computer line, Toughbook, has gained popularity, and commercials are being aired on television.

The company's management style and corporate culture have been often compared to that of competitor Sony. When Sony is doing well, the number of books that praise Sony management increases, when conditions reverse, then more books that praise Panasonic management style are displayed in bookstores. Regardless of favorable sales and conditions, Sony and Panasonic are often viewed as rivals. This probably comes from the competition between VTR (video tape recorder) and VHS (video home system). The largest direct competition between Sony and Panasonic is currently in the segment of audio products. However, Sony has recently diversified into the cinema, video game, and financial areas. Currently, Panasonic is considered as Sony’s rival in areas of flat panel TVs, digital cameras, DVD recorders – areas where Panasonic is focusing its production, marketing and sales efforts.

Current strategy is to continue competing against other Japanese companies such as Toshiba, Hitachi, and Minebea, on different standards, depending on the field, (liquid crystal display panel for example) to take actions in competing, forming joint ventures, or transferring business.

Anagram:

Panasonic mobile phones = O, enables companionship!

It is said that in “Kachou Shima Kosaku”, a popular comic series written by Kensi Hirokane, the main character works at Hatsushiba Electric, which is modeled on the author’s work experience at Panasonic. The Osaka office which appeared in the comic is suppose to be the Twin Tower at Kyobashi, and when Kosaku is sent to work in China, the view from the Shanghai office is same as the view from the Panasonic office in Shanghai.

In the popular Asahi Broadcasting Corporation program Panel Quiz Attack 25, the panel used in the stage setup was developed by Matsushita Electric. During the early days of the show, the technical staff of Matsushita Electric was stationed at the recording studio, in case of any unexpected occurrences.

Panasonic Corporation of North America

Panasonic Corporation of North America is the full name for the American branch of the company more commonly called Panasonic. It was formerly known as Matsushita Electric Corporation of America prior to the use of the Panasonic name in North American countries.

Panasonic Avionics Corporation

Panasonic Avionics Corporation is a supplier of in-flight entertainment (IFE) and communication systems. Headquartered in Bothell, Washington, Panasonic Avionics Corporation employs approximately 2,500 employees based in over 70 locations worldwide. The company provides airline passengers with a wide array of interactive applications at their seats, combining entertainment (digital music and movies on demand, games, interactive moving maps, and online shopping) with business tools (E-mail, live flight schedules, and in-flight internet access). Panasonic Avionics Corporation is a subsidiary of Panasonic Corporation of North America (PNA).

Timeline

• 1918 – Matsushita Electric Factory was founded.

• 1927 – National brand name was introduced.
• 1931 – Production of radio began.
• 1932 – Purchased the patent for crucial radio part, and disclosed the information freely to other radio makers. Contributed to the development of the electronics industry in Japan.
• 1933 – Adopted system of enterprise divisions. Constructed large scale factory at Kadoma City, Osaka, and transferred production facilities.
• 1935 – Restructuring of Matsushita Electric Industrial Company, branch company Matsushita Electric Works was established.
• 1941 – Joined military production. Manufactured wooden boats and wooden airplanes.
• 1946 – All divisions merged and became a restricted company as appointed by Allied Powers General Headquarters.
• 1952 – With technical cooperation provided by the Netherland’s Philips Electronics, Matsushita Electric Industrial Company was established. New factory construction and expansion followed.
• 1954 – Began cooperation with Victor Company of Japan.
• 1957 – Promoted stores to join National Shop system– sales distribution network solely for National products. It was a very effective sales network during the high economic growth period.
• 1965 – Began enforcement of two days off per week. Adopted new sales system, decreased the number of channels involved in the sales process.
• 1977 – Began sales of VHS video.
• 1986 – Begin using Panasonic as brand name in Japan.
• 1989 August 1 – Began large scale reform of technology departments.
• 1993 - Panasonic attempted to profit in the video game market with the 3DO Interactive Multiplayer. However, stiff competition from Sony's PlayStation forced the system to be discontinued by the end of 1995.
• 1993 – Cancelled joint venture agreement with Philips, changed contract to closed license.
• 2000 - Kunio Nakamura became President. Morishita became chairman, Masaharu Matsushita became the honorary President, Masayuki Matsushita became vice chairman. We await to see the future successor to President. If founder Konosuke Matsushita’s grandson Masayuki becomes vice president, then the expectation of a hereditary presidential system will disappear away like fog.
• 2003 – Introduced the slogan, “Panasonic ideas for life”

See also

• Matsushita Electric Industrial Co., Ltd.
• National (brand)

External links

• Panasonic Corporation of North America
• Panasonic Avionics Corporation
• Panasonic UK
• Panasonic Australia

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