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Opt in email is a permission based form of marketing whereby email is used to advertise products and services to consumers and businesses globally. Opt in email is the most effective method to drive traffic and sales to websites today.

Commercial e-mail spending will grow from $164 million in 1999 to $7.3 billion in 2005. Almost 60 percent of e-mail users have the ability to receive HTML e-mail, which gets twice the response rate as text e-mail. Source: Jupiter Research

In a survey of 50 retail marketers; 22 from traditional companies and 28 from Internet pure plays - sixty-four percent of the marketers outsourced one or more elements of their email operations. On average, these marketers had 205,000 names on their in-house email list and sent each name two e-mails per month. Source: Forrester Research.

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