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This article is about the cosmetics brand. For the artist, see Nivea Hamilton.

NIVEA is one of the world's largest skin- and body-care brands, owned by the German company Beiersdorf. Its success story began in 1911 when Beiersdorf developed a skin cream with Eucerit, the first water-in-oil emulsifier. For the first time, it became possible to create a stable emulsion of this type. The company's owner, Oskar Troplowitz, named it NIVEA, from the Latin word nivius (meaning snow-white).

After World War I, the NIVEA brand required a packaging makeover, changing to a blue tin, with the name in white. During the 1930s, Beiersdorf began to produce new products, such as suntan lotion, shaving cream, shampoo and facial toner. During World War II, the brand remained free of Nazi ideology, thanks to marketing manager Elly Heuss-Knapp, who later became First Lady of Germany. However, the brand was expropriated in many countries, and Beiersdorf had to buy its rights back after the war.

Thanks to successful advertising campaigns after the war, NIVEA became one of the most popular brands of skin-care products, not only in Germany but worldwide. More new products were introduced, including creams for every skin type and shampoos for different hair types. Beiersdorf's research center continues to improve its products, with an increased awareness of environmental concerns.

External links

• Official site
• Nivea at Beiersdorf

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