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Nintendo (Japanese: 任天堂, ニンテンドー Nintendō; NASDAQ: NTDOY, TYO: 7974 ) is an international company originally founded in Japan on November 6, 1889 by Fusajiro Yamauchi to produce handmade hanafuda cards, for use in a Japanese playing card game of the same name. In the mid-twentieth century, the company tried several small niche businesses, such as a love hotel and a taxi company. Over the years, it became a video game company, growing into one of the most powerful in the industry. Aside from video games, Nintendo is also the majority owner of the Seattle Mariners, a Major League Baseball team in Seattle, Washington. Nintendo has also purchased majority ownership of Gyration Inc, a company specializing in gyros and motion sensors, for assistance in designing the controller of the Nintendo Revolution. Nintendo's main competitors on the gaming front are Sony and Microsoft. Nintendo has the reputation of historically being the longest running company in the video game console market and the most influential and well-known console manufacturer, as well as being the dominant leader of the handheld console market. They first started making game consoles in the Japanese market in 1983, the North American market in 1985, and the European market in 1986. Over time Nintendo has manufactured five home consoles — the Famicom/NES, the Super Famicom/Super NES, the Nintendo 64, and the present GameCube and the upcoming Nintendo Revolution — and many different handheld portables, including seven versions of their popular Game Boy, the Game & Watch, the Pokémon Mini, and the Nintendo DS, as well as the ill-fated Virtual Boy. They have also published over 250 games, developing at least 180 of them, and have sold over 2,000,000,000 games worldwide.
History
1889–1968Hiroshi Yamauchi became Nintendo's 3rd president in 1949Nintendo started as a small Japanese business by Fusajiro Yamauchi near the end of 1889 as Nintendo Koppai. The name, "Nintendo" roughly translates as "leave luck to heaven" or "in heaven's hands". Based in Kyoto, Japan, the business produced and marketed a playing card game called Hanafuda. The cards, which were all handmade, soon began to gain popularity and Yamauchi had to hire assistants to mass produce cards to keep up. In 1929, Yamauchi retired from the company and allowed his son-in-law, Sekiryo Yamauchi, to take over the company as president. In 1933 Sekiryo Yamauchi established a joint venture with another company and thus renamed the company Yamauchi Nintendo & Co. In 1947 Sekiryo established the company Marufuku Co. Ltd to distribute the Hanafuda cards, as well as several other brands of cards that had been introduced by Nintendo. The Nintendo Hanafuda Factory was one of Nintendo's HQs built in 1952. The company moved out in 1973 to a newer HQ which is now one of Nintendo's research centers. The building is now a historical landmark.Hiroshi Yamauchi, the grandson of Sekiryo Yamauchi, took office as the president of Nintendo during the year of 1949. He renamed Yamauchi Nintendo & Co. Nintendo Playing Card Company, Ltd., and, in 1951 he renamed their distribution company, Marufuku Co. Ltd., to Nintendo Karuta Co. Ltd. In 1959, Nintendo struck a deal with Disney to have them allow Nintendo to use Disney's characters on Nintendo's playing cards. The deal was a success and sold at least 600,000 cards in a single year. Following this, in 1963, Nintendo Playing Card Company Ltd. was renamed Nintendo Co. Ltd. by Hiroshi and Nintendo began to experiment in other areas of business. During the period of time between 1963 and 1968, Nintendo founded a taxi company and a "love hotel", as well as producing toys, games and several other things (including a vacuum cleaner, Chiritory). Both the taxi company and love hotel ended in failure and were eventually closed. 1983–1989In July 1983, Nintendo released their Famicom (Family Computer) system in Japan, which was their first attempt at a cartridge-based video game console. The system was very successful, selling over 500,000 units within two months. The console was also technically superior and inexpensive when compared to its competitors, priced at about $100 USD. However, after a few months of the consoles selling well, Nintendo received complaints that some Famicom consoles would freeze when the player attempted to play certain games. The fault was found in a malfunctioning chip and Nintendo decided to recall all Famicon units currently on store shelves, which cost them almost half a million dollars USD. It was also in 1983 that Nintendo planned to release the Famicom in the USA. In the USA, however, the video game market had almost completely died out due to the large amount of low quality games. Nintendo decided that to avoid this, they would only allow games that received their "Seal of Quality" to be sold for the Famicom, using a chip called 10NES to "lockout" or prevent unlicensed games from working. The Nintendo Famicom, released in 1983, received a warm welcome from the Japanese economy.By 1984 the Famicom had proven to be a huge continued success in Japan. However, Nintendo also encountered a problem with the sudden popularity of the Famicom — they did not have the resources to manufacture games at the same pace they were selling them. To combat this, Yamauchi decided to divide his employees into three groups, the groups being Research & Development 1 (R&D 1), Research & Development 2 (R&D 2) and Research & Development 3 (R&D 3). R&D 1 was headed by Gunpei Yokoi, R&D 2 was headed by Masayuki Uemura, and R&D 3 was headed by Genyo Takeda. Using these groups, Yamauchi hoped Nintendo would produce a low amount of high quality games rather than a high amount of average quality games. In 1985 Nintendo announced they were going to release the Famicom worldwide – except under a different name – the Nintendo Entertainment System (NES) – and with a different design. In order to ensure the localization of the highest quality games by third-party developers, Nintendo of America limited the number of game titles third-party developers could release in a single year to five. Konami, the first third-party company that was allowed to make cartridges for the Famicom, later challenged this rule by creating a spinoff company, Ultra Games, to release additional games in a single year, although other manufactures followed the same tactic as Konami. In this year, Super Mario Bros. was also released for the Famicom in Japan and became a large success. Nintendo test marketed the Nintendo Entertainment System in the New York area on October 18, 1985. Following immediate success, they soon began shipping the NES nationwide in February 1986, along with 15 games, sold separately. In the U.S. and Canada, it outsold its competitors on a ten to one scale. This was also the year that Metroid (Japan) and Super Mario Bros. 2 (the Japanese version) were released. In 1988, Nintendo of America unveiled Nintendo Power, a monthly news and strategy magazine from Nintendo that served to advertise new games. The first issue published was July/August edition, which spotlighted the NES game Super Mario Bros. 2. Nintendo Power is still being published today with its two-hundredth issue recently issued in Feb. '06. In 1989, Nintendo released the Game Boy, along with the accompanying game Tetris (widely considered one of the greatest games of all time). The Game Boy sold extremely well, eventually becoming the best selling portable game system of all time, a record it holds to this day. Later, Super Mario Land was also released for the Game Boy, which sold 14 million copies worldwide. 1989 was also the year that Nintendo announced a sequel to their popular video game console, the Famicom, to be called the Super Famicom. By the end of the 1980s the courts found Nintendo guilty of anti-trust activities because it had abused its relationship with third party developers and created a monopoly in the gaming industry by not allowing developers to make games for any other platforms. They changed this rule during the Super NES era, allowing Sega to start a massive console war against Nintendo with the Sega Genesis and Game Gear. This would occur once more in 1996, when Sony released the PlayStation. 1990–1995The Super Famicom was released in Japan on November 21st, 1990. The system's launch was widely successful, and the Super Famicom was sold out across Japan within three days. In August 1991, the Super Famicom was launched in the U.S. under the name "the Super Nintendo Entertainment System" (SNES). The SNES was released in Europe in 1992. The Super Nintendo Entertainment System followed in the steps of its predecessor, sporting a relatively low price and somewhat high technical specifications for its era. The controller of the SNES had also improved over that of the NES, as it now had rounded edges and several new buttons. In Japan, the Super Famicom easily took control of the gaming market. In the U.S., due to a late start and an aggressive marketing campaign by Sega, Nintendo saw its market share take a precipitous plunge from 90-95% with the NES to a low of approximately 35% against the Sega Genesis. Over the course of several years, the SNES in North America eventually overtook the Sega Genesis (in annual, but not cumulative, sales figures), thanks to franchise titles such as Super Mario World, The Legend of Zelda: A Link to the Past, Street Fighter 2, and the Final Fantasy series. In the U.S., the Genesis outsold the SNES. However, total worldwide sales of the SNES were higher than the Genesis. 1992 was the year in which Gunpei Yokoi and the rest of R&D 1 began planning on a new virtual reality console to be called the Virtual Boy. Hiroshi Yamauchi also bought shares of the Seattle Mariners in 1992. In 1993 Nintendo announced plans to develop a new 64-bit console codenamed Project Reality that would be capable of rendering fully 3D environments and characters. In 1994, Nintendo also claimed that Project Reality would be renamed Ultra 64 in the US. The Ultra 64 moniker was unveiled in arcades on the Nintendo branded fighting game "Killer Instinct" and the racing game Cruisin' USA. Killer Instinct was later released on the SNES. Soon after, Nintendo realized the mistake they had made in choosing a name for their new console that the Konami corporation owned the rights to. Specifically, only Konami would have the rights to release games for the new system called Ultra Football, Ultra Tennis, etc. So, in 1995 Nintendo changed the final name of the system to the Nintendo 64, and announced that it would be released in 1996. They later showed previews of the system and several games, including Super Mario 64, to the media and public. 1995 is also the year that Nintendo purchased part of Rareware, a choice that would prove to be a wise investment. Nintendo released the Virtual Boy to much hype and fanfare in 1995. It was, however, unsuccessful.In the mid-90s Nintendo of America eased up on its stringent policies on blood and violence. After Sega created the Mega CD (Sega CD in North America) add on for its 16-bit machine, Nintendo initially contracted with Sony to develop an add-on CD-ROM drive for the SNES, but afraid that Sony would get all the profit from the CD-ROM media, and also surprised at the failure of Sega's Mega CD, Nintendo terminated the contract and went with Philips. Nintendo announced their alliance with Philips at the same conference that Sony announced their CD-ROM drive. Nothing happened about the add-on drive in regard to the SNES, but Sony took the time and research and began to spin it off into a new product, the PlayStation. Phillips took a similar route and developed the far less successful CD-i. Since Phillips had already gained license to create games using Nintendo's exclusive characters, games from series such as Mario and The Legend of Zelda appeared on the CD-i, though most fans discard them from being part of the series due to their entirely third-party development and poor quality. In 1995 Nintendo released the Virtual Boy in Japan. The console sold poorly, but Nintendo still said they had hope for it and continued to release several other games and attempted a release in the U.S., which was another disaster. Also in 1995, Nintendo found themselves in a competitive situation. Competitor Sega introduced their 32-bit Saturn, while newcomer Sony introduced the 32-bit PlayStation. Sony's fierce marketing campaigns ensued, and it started to cut into Nintendo and Sega's market share. 1996–2001On June 23 1996, the Nintendo 64 (N64) was released in Japan and became a huge hit, selling over 500,000 units on the first day of its release. Nintendo released an add-on to the Nintendo 64 in Japan, titled the Nintendo 64DD, on December 1, 1999. On September 29 1996, Nintendo released the Nintendo 64 in the U.S. and Canada, and it too was a success. The former Nintendo HQ in Kyoto, Japan. When Nintendo moved to their new HQ close by in 2000, the old building was kept as a historical landmark and is still used as a research center.Nintendo followed with the release of the Game Boy Pocket, a smaller version of the original Game Boy. About a week after the release of the Game Boy Pocket, Gunpei Yokoi resigned from his position at Nintendo. Gunpei Yokoi helped in the creation of a competitor system named the Wonderswan, utilizing the skills he gained in the creation of the Game Boy. In 1996, Pocket Monsters (known as "Pokémon" in the North America and Europe) was released in Japan to a huge following. The Pokémon franchise was proving so popular that for a brief time, Nintendo took back their place as the supreme power in the games industry. October 13, 1998 was the day that Game Boy Color was released in Japan, with releases in North America and Europe a month later. Days before Game Boy Color was released in Japan, Gunpei Yokoi - the original creator of Game Boy - died tragically in a car accident at the age of 57. Nintendo released the Game Boy Advance in Japan on March 21, 2001. This was followed by the North American launch on June 11 and the European launch on June 22. Nintendo released their GameCube home video game console on September 14, 2001 in Japan. It was released in North America on November 18th of 2001 and on May 3, 2002 in Europe. 2002–presentIn 2002, Hiroshi Yamauchi stepped down as the president of Nintendo and named Satoru Iwata his successor. Also, Nintendo and Chinese-American scientist Dr. Wei Yen co-founded iQue, a company that manufactures and distributes official Nintendo consoles and games for the mainland Chinese market, under the iQue brand. In May 2004, Nintendo announced plans to release a new brand of handheld, unrelated to the Game Boy — featuring two screens, one of which was touch-sensitive. The Nintendo DS, released on November 21 2004, received over three million pre-orders. In addition to the touch screen, the DS can also create three-dimensional graphics, capable of surpassing those of the Nintendo 64, although it does not include hardware support for texture filtering which results in more pixelated graphics than on the Nintendo 64. President Satoru Iwata merged all of Nintendo's software designers under the EAD division; this was done to allocate more resources to Shigeru Miyamoto. As of 2005 Nintendo's internal development divisions are comprised of four groups (read Nintendo development divisions for more information).
On May 14, 2005, Nintendo started up its first retail store in Rockefeller Center in New York City, called Nintendo World. It is two stories tall, and contains many kiosks of GameCube, Game Boy Advance, and Nintendo DS games. There are also display cases filled with things from Nintendo's past, including Hanafuda playing cards, Nintendo's first product. They celebrated the grand opening with a block party in Rockefeller Plaza. They plan to open the same store in other major U.S cities, those announced are Los Angeles, Dallas, Boston, and Philadelphia. Potential cities are San Francisco, St. Louis, Washington DC, and Chicago. At E3 in May of 2005, Nintendo displayed the first prototype for their 'next-generation' system, codenamed the Nintendo Revolution, though hiding its controller until the Tokyo Game Show later that year. On the January 26, 2006 Nintendo of Japan announced a new version of their Nintendo DS handheld, called the Nintendo DS Lite, which is designed to be smaller and lighter and feature a brighter screen. Recent Home consolesNintendo 64
In 1996, Nintendo released a third console, the Nintendo 64 (N64), which featured vastly improved three dimensional graphics and a new, compact analog stick (called the control stick). Nintendo chose to remain with the cartridge medium, a surprising move, especially considering their competition's choice of emerging CD-ROM storage mediums. This may have adversely affected the amount of games published on the Nintendo 64; CD-ROMs are cheaper to produce than cartridges, meaning cheaper costs for the third party publishers — since Nintendo did not choose to use CD-ROMs, publishers would be more swayed to publish for Sony's PlayStation, which did use CD-ROMs. However, Nintendo retained the cartridge in light of the fact that compared to CD-ROMs, there are little to no load times and that cartridges are to an extent more expandable and can have data directly saved to them, hence abolishing the absolute need for a device such as a memory card. Despite these advantages, the drawbacks were also rumored to be the impetus for Squaresoft (now Square Enix) stopping development of any further games for Nintendo, including their well-known Final Fantasy series, and moving over to the Sony PlayStation, and later the PlayStation 2. Nintendo used the code names Project Reality and Ultra 64 prior to the system's actual release, and these names are still used by some people. Nintendo also touted new "innovative" and "groundbreaking" elements of the Nintendo 64 — such as its four controller ports, an analog stick, 64-bit processor, and online capabilities. The online capabilities never came out in the rest of the world, but did well in Japan. The expansion for online would have plugged into the Ext. port on the bottom. The first 3D Mario game was introduced on the N64 as Super Mario 64, which has been the archetype for almost all 3D console games to this day. Other popular games were GoldenEye 007, which ushered in a new era for console first-person shooter games; Super Smash Bros., a sort of Nintendo all-star fighter; and The Legend of Zelda: Ocarina of Time—widely considered to be one of the most popular games of all time. This system's games are also significant as it was here that the power of the second-party was first recognized: Rareware produced several of their most lauded games for this console (including the aforementioned GoldenEye, and also Perfect Dark and Banjo-Kazooie.) Nintendo GameCube
The Nintendo GameCube is Nintendo's fourth generation console and their first disc-based console; it was released in Japan on September 14, 2001, the U.S. on November 18, 2001, in Europe on May 3, 2002, and in Australia on May 17, 2002. The European launch boasted 20 titles at launch, which included Star Wars: Rogue Squadron 2: Rogue Leader, Wave Race: Blue Storm, Luigi's Mansion, Tony Hawk's Pro Skater 3 and International Superstar Soccer 2. Nintendo continued many of their popular franchises on the system, including Mario, The Legend of Zelda, Star Fox, Metroid, and Super Smash Bros.. The Nintendo GameCube is also responsible for several new franchises, including Pikmin, and Baten Kaitos. The GameCube also revived the Metroid series with the release of Metroid Prime and its direct sequel, Metroid Prime 2: Echoes; although the games are no longer in the same style as the older Metroid games with the introduction of three dimensional graphics and a first-person shooter style. Nintendo had also gained exclusivity rights for the Resident Evil series and Capcom has released several GameCube-only Resident Evil titles, including Resident Evil 4 which is critically acclaimed to be the best in the series. Eventually Capcom backed out and allowed the Resident Evil titles to be released on the PS2 system, including the once GameCube exclusive Resident Evil 4. The GameCube also saw the return of Square Enix, the home of the flagship Final Fantasy series, as they released another Final Fantasy spinoff called Final Fantasy: Crystal Chronicles for the now DVD-ROM functional GameCube as well as Final Fantasy Tactics Advance for the Game Boy Advance. In the current console war, it is in firm second place behind the Sony Playstation 2 in Japan, while taking third place behind the Microsoft Xbox in the American and European markets. In Australia it is in last place [1]. Commentators have noted that Microsoft is and Sony use to lose money from every console they sold, Nintendo made a profit from every GameCube sold. This is due to the GameCube costing less to manufacture than its selling price. Sony made the money back though through licensing and bulk manufacturing. As of June 2005, Nintendo has sold 20.61 million GameCubes worldwide. Nintendo "Revolution"
As with other console manufacturers in the industry, Nintendo is currently developing a new game console, codenamed "Revolution", that is expected to be released around the end of November 2006, and is slated to be under $250 USD. With Revolution, Nintendo has made their plans clear that they hope to change the way people watch and play video games by taking gaming into a new direction instead of merely upgrading hardware for the benefit of graphics. The console is Nintendo's sleekest and smallest yet, about the size of three DVD cases stacked on top of each other; however, Nintendo has stated that the unveiled system is a prototype and the final product may be even smaller. One of the many (though mostly still unknown) revolutionary aspects of the system comes from its unconventional controller (sometimes known as the Freehand controller), which in its basic form is shaped like a television remote control and includes a number of features, most notably, the direct pointing device which allows the system to understand six directions of movement (up, down, left, right, forward, and backward) and it can sense the angle of the controller. The controller additionally features a port located on the bottom which several accessories may use. So far Nintendo has shown an analogue stick (called "nunchuck" by NCL president Iwata during the 2005 TGS keynote) that can connect to that port and can be used concurrently with the main controller. Nintendo has also confirmed that the Revolution will not support High Definition, unlike Sony and Microsoft. 480p resolution will be standard however on every game (1 step lower than HD but better than Standard resolution). Nintendo is not focusing primarily on graphics for the new generation, but instead will concentrate on the quality of gameplay. The true specs are not known and it is not known if it will be graphically equal or comparable to those of the Xbox 360 or PlayStation 3. More info is confirmed to be revealed at E3 2006. Thus far, it has been confirmed that the Revolution will be able to play NES, SNES, and N64 games, which will be downloadable for a fee through the Internet via Nintendo Wi-Fi Connection, which will also offer downloadable demos for Revolution and quite possibly the Nintendo DS. As well, it will also be backward compatible with GameCube discs, and will boast a "docking station" for GameCube accessories. The Revolution is confirmed to be able to play DVDs with a separate attachment, and have wireless interface with the Nintendo DS in some way. Also confirmed is that the back of the console will have two USB ports, a first for a Nintendo Console. A partnership between Hudson Soft and Sega announced at the 2006 GDC will also give the Revolution access to the backlog of the Sega Genesis and TurboGrafx 16 gaming consoles. This essentially gives the Revolution users access to games from the entire 16-bit era. Currently, only a small amount is known about what games the Revolution will have, but from what we do know: A new version of Super Smash Bros., one with online play, will come to the Revolution when it launches (believed to be in the fall of 2006.) A new Mario game (tentatively called Mario 128) and Metroid Prime 3 are also rumored to appear at launch, but nothing has been confirmed. What Nintendo has confirmed is that new versions of The Legend of Zelda, Animal Crossing, and Mario Kart will come to the system. Final Fantasy: Crystal Chronicles 2 was one of the first 3rd Party games to be announced, as well as a version of the Pixar movie Cars and Pangya Golf, but after that, games have really been only heavily rumored, such as Trauma Center, new versions of Sonic the Hedgehog and Spiderman, and more. However, many developers, such as EA, Ubisoft, Sega, Konami, and many others, have said they will make games for the system, so it is likely that the Revolution will see some good, if not great, 3rd party support. All of this remains to be seen. Handheld consolesGame BoyMain articles/the Nintendo handheld console lineage:
Introduced in 1989, and continuing strong today, were Nintendo's portable Game Boy systems. The Gameboy first started strong, because of the million seller game that atrracted people to the handheld market. That game was Tetris, which was released along with the Gameboy. With several redesigns and improvements, including Pocket, Light, Color, Advance, Advance SP, and micro versions, the Game Boy is the single most successful, and oldest portable video game platform still in production. Game Boy Evolution refers to the as-yet-unannounced successor to the Game Boy Advance. The Game Boy has been known for putting over a dozen other portable systems out of business (including Nintendo's other attempts such as the Virtual Boy). Due to low battery consumption, durability, and a library of over a thousand games, the Game Boy line has been on the top of the portable console market and Nintendo has been the dominant market leader since its inception in 1989. Slowing sales of the Game Boy were remedied by the introduction of the Pokémon game, which started a phenomenon of top selling video games, movies, merchandise, and TV shows. The Pokémon phenomena helped and continue to help rocket Game Boy sales all around the world. The Game Boy line already sold more than 200 million units worldwide. Nintendo DS
Nintendo released their Nintendo DS handheld game console first in the United States on November 21, 2004, then in Japan on December 2, 2004 and later on March 11, 2005 in Europe. In the U.S., shipments of the DS reached 500,000 within the first week, and in Japan, the figures were even more impressive, reaching the same figure within four days of its launch. It has also proven to be the fastest-selling console in European history, having sold over 1 million units in six months (250,000 of those units in Great Britain alone). The Nintendo DS features two backlit LCD screens, the bottom of which is touch sensitive, which can create a unique style of gameplay. It also features a built in microphone and the ability to connect up to 16 Nintendo DS systems together wirelessly. Included in the system's firmware is a whiteboard-able local WAN instant messaging client without identity called PictoChat, and all editions of the system have bundled either the demonstration version of Metroid Prime Hunters or the commercial versions of Super Mario 64 DS, Mario Kart DS, or Nintendogs, with Mario Kart DS, Super Mario 64 DS, and Metroid Prime Hunters: First Hunt having local wireless play. The DS can also play software designed originally for the Game Boy Advance, though since the DS lacks the serial port from earlier systems in favor of the newer wireless connection, no legacy games can be played in a networked form. Additionally, the Nintendo DS can play Game Boy Advance games, but it cannot play any other of the earlier Game Boy games. At the Game Developers Conference, Nintendo announced that they would be launching an online service for the Nintendo DS called Nintendo Wi-Fi Connection, allowing multiplayer gaming over the Internet. The online service is very different from that of its competitors' because it is free to consumers who already have an Internet connection at home or know of a Wi-Fi hotspot. As of October 18, 2005, Nintendo has partnered up with Wayport to bring free Wi-Fi access to Nintendo DS owners. As of November 14 in America, November 25 in Great Britain and on December 28th in Dublin, the launch of their Nintendo DS Internet gaming service, over 6,000 McDonald's restaurants nationwide will become free Wi-Fi hot-spots. Nintendo UK also announced plans for over 7500 British Wi-Fi hotspots, including McDonald's restaurants, football stadiums, hotels, motorway service stations, railway stations, student unions, airports, and libraries. Currently, the only games that support the Nintendo Wi-Fi service are Mario Kart DS, Tony Hawk American Sk8land, Animal Crossing Wild World, Metroid Prime Hunters, and Tetris DS. Metroid Prime Hunters is the first Nintendo DS game to use VO-IP (Voice Over IP) which allows for players to chat with one another before and after Wi-Fi matches. Currently, the Nintendo DS had sold more than 14.4 million units worldwide, easily out-selling the PSP and other rivals. It has sold over 4 million units in the U.S. alone, and another 6 million in Japan. [2] On January 26, 2006 Nintendo introduced a redesign for their handheld, named the Nintendo DS Lite. It was released in Japan on March 2, featuring brighter LCD screens (four adjustable levels of brightness), a sleeker and smaller case, as well as a different button layout. The units were sold in Japan and via the Internet hours before stores opened. In Japan, stores had lines with more than 500 people waiting out side. The Nintendo DS Lite is speculated to be released in North America sometime in May. Other hardware
PeopleSee also Nintendo people
Notable software and franchisesFor over 20 years, Mario has been Nintendo's official mascot.Related article: Franchises established on Nintendo systems
DivisionsFirst-party
Second-partyThese second-party game companies have contracts with Nintendo to only make games for Nintendo and not its competitors. Nintendo may also own majority stock in these companies:
Rare used to be half-owned by Nintendo, and was an exclusive second-party. However, Nintendo felt Rare's influence was lagging, so it put the company up for bids and sold off all of its shares to Microsoft in 2002.
Devoted third-party companiesNintendo has close ties with or owns stock in these companies and has them make games with their franchises:
Arcade games released by Nintendo
AnimeIn November 2004, Hiroshi Yamauchi announced that Nintendo would start making anime. Its first project is an adaption of the Hyakunin Isshu poem anthology. Nintendo offices and locationsNintendo's main headquarters in Kyoto, Japan.Nintendo Co., Ltd (NCL), the main branch of the company, is based in Kyoto, Kyoto Prefecture, Japan. Nintendo of America (NOA), its American division, is based in Redmond, Washington with distribution centers in Atlanta, Georgia, and North Bend, Washington. Nintendo of Canada, Ltd. (NOCL) is a based in Richmond, British Columbia, with its own distribution centre in Toronto, Ontario. Nintendo of Australia, its Australian division, is based in Scoresby, Melbourne, Victoria, and Nintendo Europe, the European division, is based in Großostheim, Germany. Nintendo has also founded iQue, Ltd. in Suzhou, China, a company that sells Nintendo products only in mainland China. Unauthorized Brand Use in the PhilippinesIn the Philippines, an electronics retailing chain operates under Nintendo's name, apparently illegal in nature since the Nintendo brand is trademarked by the video game giant. In addition, the retailer also uses Nintendo's logo clearly displayed on its stores. The illegal Philippine "Nintendo" sells many kinds of electronics as well as video games, including Sony PlayStation and Microsoft Xbox hardware and software. Most of the games it sells to the public are unauthorised copies. Apparently Nintendo of Japan never took legal action against the Philippine Nintendo retailer, which currently has two branches in Metro Manila. One in the city of Manila and another at the Festival Super Mall in Filinvest, Alabang, Muntinlupa City. Many illegal GBA games were also sold through mall giants such as SM. Advertisment CampaignsNintendo had different slogans and ad campaigns.
See alsoWikimedia Commons has media related to: Nintendo
References
External linksFind more information on Nintendo by searching Wikipedia's sister projects: Dictionary definitions from Wiktionary Official sites
Nintendo publications
Articles
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