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A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers. Many newsletters are published by clubs and or business, especially companies, to provide information of interest to its members or employees. Some newsletters are created as a money-making venture and sold directly to subscribers. Other newsletters can be distributed by family members as a cheaper, more personal subsitute for greeting cards. These often focus on specific topic of a timely nature such as politics (usually of a partisan slant) or business or investing advice.
Online newsletters
Many popular websites and businesses have online newsletters, known as eNewsletters, which are sent to their subscribers electronically, usually via email. Their purpose is to inform readers of updates to the site and/or provide information relating to the site's topic. Newsletters are also a factor in building and maintaining a relationship with the subscribers by reminding them of the site, urging them to return.
eNewsletters, especially when originating from companies, is often thinly veiled spam, which is the unsolicited electronic distribution of advertising directly to consumers. Various websites that require registration often have an option to subscribe to various eNewsletters. These options are usually selected by default, which results in many users opting into the newsletter because they did not read the form carefully enough.
See also
- Electronic mailing lists are similar to eNewsletters, except that they are usually less commercial in nature, and can often be posted to by any member of the email list. In that case they can also be used for group discussion.
- The News Letter - a newspaper based in Belfast, Northern Ireland
External links
- Benefits and uses of an email newsletter
- Suggestions for the contents of effective newsletters
- Why Start an Email Newsletter?
- NewsletterArchive.org - Archive of public newsletters
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