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Coppertone is the brand name for a suntan lotion, owned by Schering-Plough HealthCare Products Inc.

It dates to 1944, when pharmacist Benjamin Green invented a lotion to darken tans. The company became famous the following year when it introduced the Coppertone girl, an advertising symbol showing a cute young girl in pig-tails, and a small black puppy yanking on the back of her swimsuit bottoms exposing her derierre, showing the diffrence between her tanned body and her bare white back side. Accompanying the ads was the impish slogan, "Don't be a paleface!"

The Coppertone girl was seen in illustrations in Coppertone suntan product advertising. Her pants are being tugged at by a scottish terrier dog.

The original artist, Joyce Ballantyne Brand, created this iconic image using her daughter Cheri as model. Later, Jodie Foster made her acting debut as the Coppertone girl in a television commercial, when she was 3 years old.

At the turn of the 21st century, Coppertone revised drawings of the Coppertone Girl, so that they would be less revealing. Some recent versions show only the girl's lower back, as opposed to her buttocks (see the current icon, to the right).

The image has been frequently parodied, often using older female models duplicating the pose for a pin-up effect. Carmen Electra's parody on the June 2004 cover of Esquire magazine is one of the more recent.

External links

• "Real Florida: Red-faced with the Coppertone Girl" (St. Petersburg Times, September 5, 2004)
• Coppertone website and image of Coppertone Girl

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