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ASUSTeK Computer Inc.
Type Public (LSE: ASKD; NASDAQ: AKCZF)
Founded 1989
Location Taipei, Taiwan
Key people Jonney Shih, CEO and Chairman; TH Tung, VP and founder; Ted Hsu, VP and founder
Industry Computer hardware
Electronics
Products Motherboards, graphics cards, notebooks, PDAs and others
(see complete list of categories)
Revenue  ???? USD (2005)
Operating Income ????
Net Income ????
Employees ????
Website www.asus.com

ASUSTeK Computer Inc. (Chinese: 華碩電腦股份有限公司) is a Taiwan-based company that produces motherboards, graphics cards, optical drives, PDAs, notebook computers, networking products, mobile phones, computer cases, and computer cooling systems. Commonly called by their brand name ASUS (pronounced [ˈeɪsʊs] or [ˈeɪsəs]) it is listed on both NASDAQ and London Stock Exchange.

Contents

  • 1 History
    • 1.1 Origin of the name
    • 1.2 Some stages
  • 2 Manufacturing facilities
  • 3 Product categories
  • 4 References
  • 5 External links

History

Origin of the name

ASUS was founded in 1989 in Taiwan by TH Tung, Ted Hsu, Wayne Hsieh and MT Liao. Then Jonney Shih joined ASUS in 1994. According to the ASUS sales manager Alexander Kim (Russian interview, October 2003 [1]) the name ASUS originated from Pegasus, the winged horse of Greek mythology, seen as symbol of success and revival. The first three letters were dropped to give the resulting name a high position in alphabetical listings, then the company name was completed to "ASUSTeK Computers Incorporated".

In 2004, ASUS was reported to sell more motherboards than three other leading companies combined, [2] reaching 30 million. This number, however, includes rebranding contracts.

In 2005, shipments from ASUS, ECS, Gigabyte, and MSI totaled 104.86 million units. ASUS led with about 52 million units, followed by ECS with 20 million, MSI with 18 million and Gigabyte with 16.5 million. MSI revised its motherboard shipments from an estimate of 16.7 million units to 18 million, according to the company.

ASUS also produces components for other corporations, including Sony (PlayStation 2), Apple Computer (iPods, iPod Shuffles, iBook G4s), Alienware, Falcon Northwest, HP and Compaq.

Some stages

  • September/October 2003: debuts in the cellphone market with the J100 model.[1]
  • December 2005: enters the LCD TV market with the TLW32001 model, initially only available on the Taiwan market.[2]
  • ...
  • March 9, 2006: ASUS is announced to be one of the producers of the first Microsoft Origami models, together with Samsung and Founder. Samsung and ASUS devices expected by April 2006.[3]

Manufacturing facilities

As of January 2006, ASUS has manufacturing facilities in Taiwan (Taipei, Luchu, Nankan, Kweishan) and in mainland China (Suzhou), with a monthly production capacity of two million motherboards and 150,000 notebook computers (Source: ASUS official site)

Product categories

In alphabetical order:

  • Barebone PCs
  • Broadband
  • Graphic cards
  • LCD monitors and TVs
  • Mobile phones
  • Motherboards
  • Multimedia
  • Networking
  • Notebooks
  • Optical storage
  • PC cases and PSUs
  • PDAs
  • Servers
  • Thermal solutions
  • Wireless

Over the course of the years ASUS has introduced a number of original features and tools that complemented its products, especially motherboards. The table below lists them, together with some third-party technologies, rebranded under ASUS-specific names (note: the acronym AI, which prefixes many of the feature names, stands for Artificial Intelligence).

Name Year of Introduction Product Description Patented
AI NET2 YYYY Motherboards Diagnoses LAN connection problems before starting the OS
AI NOS YYYY Motherboards Non-delay Overclocking System. A dynamic overclocking technology Yes
AI Proactive YYYY Motherboards <purpose>
AI Quiet YYYY Motherboards Controls speed of fan and processor to make the system more quiet.
Audio DJ YYYY Motherboards and notebooks Allows playing Audio CDs without turning the computer on. Notebooks supporting this feature normally have play/pause, stop and other control buttons on the front, where they are accessible even when the notebook is closed.
BIOS EZ Flash YYYY Motherboards Allows to update the BIOS through a non-boot floppy which just contains the new BIOS image. Built-in in the BIOS firmware and accessed by pressing ALT+F2 during the power-on self-test
C.P.R.
(CPU Parameter Recall)		 YYYY Motherboards Automatically restores default CPU settings at reboot, if the system hangs due to overclocking failure.
ASUS CrashFree BIOS2 YYYY Motherboards <purpose>
Color Shine (or Colour Shine), Crystal Shine YYYY Laptop LCDs ASUS marketing names for the anti-reflective LCD technology also being marketed as Sony XBRITE, HP Compaq BrightView and Toshiba TruBrite. The anti-reflective LCD technology was first introduced to the notebook market by Fujitsu and later adopted by many other vendors, under different trade names.
GameFace Live 2004? Graphics Cards A multi-player audio and video chat solution allowing online gamers to see and talk each other while playing. As of 2006, it is limited to DirectX games and allows up to eight simultaneous players.
GameLiveShow YYYY . <purpose>
GameReplay YYYY Graphics Cards Records gameplay into mpeg format.
Home Theater YYYY . <purpose>
HyperDrive Around February 2004 Graphics Cards Provides three ways to dynamically overclock the graphics card.
Hyper Path 2003 Motherboards A BIOS option to reduce memory latency on the Intel 865PE chipset. According to Tom's Hardware and other specialized magazines (see for instance Metamorphosis from Springdale to Canterwood) ASUS succeeded in activating PAT on the Intel 865PE chipset chipset. However, after Intel intervention, ASUS was no longer allowed to call it "PAT" and renamed it to "Hyper Path".
HyperPath3 YYYY Motherboards A BIOS option to reduce memory latency on the Intel 975X chipset
MyLogo YYYY Motherboards Allows converting user images into boot logos, integrating them into the BIOS image.
OnScreenDisplay (OSD) YYYY Graphics Cards Like the On-screen display feature of computer monitors, but for the video card. Allows adjusting card settings without leaving a game.
Power4Gear+ YYYY Notebooks A battery-saving solution that distributes power among CPU, screen and other notebook elements according to the operation mode.
ASUS Q-Fan2 YYYY Motherboards Adjusts the CPU and chassis fan speeds
Recovery Pro YYYY . Backup tool that automatically creates multiple restore points of the OS.
ReverseCool 2005 (AGP) Graphics Cards A particular design with the VPU and its heatsink positioned on the backside of the card, where they can profit of the CPU fan's airflow. The heatsink has the ability to open up, similarly to a clamshell phone.
Security Key YYYY Barebones <purpose>
SmartCooling YYYY . To enable the fan on the graphics card to cool at either a set rate or to keep the temperatures within the specified parameters.
SmartDoctor YYYY . Monitors and regulates, in combination with a homonymous freeware utility, the graphic chip temperature, its fan speed and the AGP power levels. This allows dinamically overclocking the GPU when high performance is required and throttling it back when not, increasing the card lifetime (NOTE: the SmartDoctor utility could also perform CPU cooling on Windows 9x systems, similarly to the way Windows NT and Linux systems do natively).
Splendid YYYY . <purpose>
Stack Cool probably 2004 Motherboards Consists of heat spreader plate sitting on the back side of the board, around the area where the CPU is on the other side Yes. (U.S. Patent 6,407,930)
Stack Cool 2 YYYY . <purpose>
Tool-less Design YYYY Desktop Barebone Systems NOTE: I don't think this is seen as a proper name by ASUS. Nor that they were, or claim to be, the first to come up with such an idea. Probably this row has to be removed.
Touch Sensor Panel YYYY . <purpose>
Video Security Online YYYY . With the complement of a webcam provides a PC-based video surveillance solution. Besides a basic recording mode it allows specifying a surveillance area to be monitored for motion detection: in that case Video Security can take snapshots, send them via e-mail or issue a phone/skype call with a pre-recorded message. Also it can stream a real-time video of the scene, remotely monitorable by the user via a web-browser.
DDSS II at most 2001 (ASUS DVD-E616 has it) CD/DVD drives Double Dynamic Suspension System, second generation. DDSS is a proprietary balancing and speed adjusting system to reduces noise and vibrations caused by the CD or DVD rotation. DDSS II, patented, adds stabilization of the pick-up head Yes
FlextraLink CD/DVD recorders <description>
FlextraSpeed CD/DVD recorders <description>
This list is incomplete; you can help by expanding it.

References

  1. ↑ J100 Phone from ASUS
  2. ↑ ASUS enters LCD TV market with TLW32001 32" LCD TV
  3. ↑ Microsoft Unfolds Origami at the 2006 CeBIT expo

External links

  • Official Site
  • The Top 100 information technology companies of 2005 according to BusinessWeek

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