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Alpine Electronics, Inc.

Type	Incorporated
Founded	Tokyo, Japan (May 10, 1967)
Location	Shinagawa-ku, Tokyo, Japan
Key people	Seizo Ishiguro, President & CEO
Industry	Consumer electronics
Products	Car audio and automotive navigation systems
Employees	8,350 Consolidated
Website	Alpine Electronics, Inc.

Alpine Electronics is traditionally known as a Car audio and Navigation Systems manufacturer, famed for their range of in-car sources commonly known as headunits. It is a subsidiary of Alps Electric Corporation of Japan.

Originally known as Alps-Motorola, it became Alpine in 1978 when Alps bought out Motorola's share of the company.

Alpine offer a wide range of items, including amplifiers, speakers, subwoofers and signal processing equipment.

Corporate Vision

In 2005, Alpine changed its Corporate Message from "Discover the Future of Mobile Media" to "Driving Mobile Media Solutions". According to Alpine, this is to reflect the company's "determination to be a Mobile Media Solution Company that creates Visionary Value".

Company Logo

The five stripes in the Alpine logo were added in the 90's. Originally light blue to contrast with the letters which were in light blue, they were later changed to one colour. The stripes are each said to stand for different aspects of Alpine philosophy^[1] which are:

• Engineering Excellence
• Manufacturing Excellence
• Marketing Excellence
• Service Excellence
• Partner Excellence

Notable Products and Technologies

• 1981 world's first automotive navigation system.
• 1982 world's first in-car computerized equaliser
• 1990 7909 CD Tuner
• 1991 5700 DAT headunit
• 1993 7982 world's first in-dash 3-CD Changer
• 1994 world's first speaker utilising DDDrive Technology
• 1998 world's smallest CD Auto Changer
• 2001 world's first swivel in-dash monitor.
• 2004 world's first Dolby Digital EX aftermarket in-car product ^[2]
• 2004 world's first company to manufacture a component which can interact with an ipod.

Other innovations have included the Alpine F#1 Status systems and V12 AccuClass-D power amplifiers.

At the Alpine Museum in Japan there is a Alpine 7307 radio/tape recorder (circa. 1981), shot by an American (caliber 45, at a distance of 4 feet). The owner, frustrated with the performance of the product, shot the unit and returned it to Alpine. This gesture increased the emphasis on the importance of product quality, and as a result they have spent $25 million on a testing and Evaluation Centre in Iwaki-city, Japan.

Awards

Alpine F#1 Status - Innovations 2001-2002 (USA), Car HiFi Grand Prix (France), Good Design Award (Japan), Annual In Car Awards 2002 (UK), European Car Audio of the Year 2001-2002.

OEM Navigation USA - the JD Power customer Award 2002-2005.

The 1986 Buick Grand National built by SpeakerWorks in Orange, California, is believed to be the only vehicle ever to retire undefeated from the pro division of the national sound-off circuit. The black Buick won the Alpine Car Audio Nationals II Pro Unlimited (751 watts and up) division in 1988, and IASCA's Pro unlimited title in 1989, 1990, and 1991 before being retired by its owner, Richard Clark. It comprised of 5 x Alpine 3545 Amplifiers and the 7909 headunit.

References

1. ↑ http://www.alpine.com/e/corporate/five/images/spic_stripes.gif
2. ↑ www.dolby.com

External links

• Alpine Electronics Global Website
• Alpine Electronics of America, Inc.
• Alpine Electronics of Europe, Inc.
• Alpine Electronics of Japan, Inc.
• Alpine Electronics of China, Inc.
• Alpine Electronics of Australia, Inc.
• Alpine Electronics F#1 Status Special Site
• Alpine Sound is a special site discussing Partners, Technology & Alpine's commitment to being at the fore-front of in-car entertainment development

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